Increasing your Open Rates for Email Marketing

The Email Subject Line
The subject line will determine whether the email will be opened or not, making the Subject the single must important element. Always try to personalise the subject line, based on the individuals interests, maybe past purchases, etc.

The from Line
The from line should be immediately recognisable, This also helps to increase the open rates. Its also important to remember never hind your identity. Always comply with the email legislation and check them before any email campaign for updates.

Professional Creative’s
Its all about confidents for the individuals, its highly likely that these individuals haven’t heard of your brand so a professional and clear looking email creative will help build the trust.

Content Quality
The content needs to be compelling to grab their attention. Give them a benefit to read on or to click to your landing page

List quality
Of course its always been the case in conventional direct mail that the quality of the list is important. The same applies to email marketing, Remember though choosing the right target audience is also important as you could have the best list of individuals who only take Sunny holidays but if you are only selling skiing holidays, it wont work!.

Frequency
Mailing too often will drive your open rates down. On the other hand, mailing too infrequently could mean that you do not achieve enough brand awareness, which, in turn will also lower your open rates.

Timing
Time of day; a of the week; and best times of the year are all things to consider to send out your e-mails, as these do effect the success of your campaigns